Monthly Archives: November 2009

Congrats to our team and our good friends at Qwest for making CIO Magazine’s Top 100 IT Projects list of 2009.

Excerpt from the online article at both InfoWorld and CIO Magazine:

Qwest Communications Web Portal Project lead: Rick Wertheimer, Program Manager; Betsy Keyes, Director of eMarketing Project description: Qwest, in partnership with EffectiveUI, consolidated 12 portals pulling data from more than 100 legacy systems into a unified online hub for large business customers Industry: Service provider

This makes the second time an EffectiveUI client has made a CIO top 100 list. Herff Jones made their CIO top 100 Company a couple months ago:

PROJECT DESCRIPTION: The yearbook publisher developed eDesign, a rich internet application that allows students and teachers to plan, design and manage their yearbooks using a browser. The tool automates the page submission process, lowering yearbook processing times and increasing factory capabilities during the busiest seasons. The company says eDesign has increased online customer orders more than 500 percent, improving its position against competitors within the yearbook market.


It is truthfully an honor to be working with such innovative enterprises. Glad to see they are getting recognized for it

We have been doing some very interesting work for the publishing industry of late. Many publishers are trying to figure out their “digital” business model in an effort not to become extinct.

The truth is, their evolutionary model has been staring at them this whole time. Their history is their future.

Most of them have been focused in the model of “launch and forget” – create a monthly issue, print it, and forget about it because the next issue is 30 days away. On occasion, there will be follow-up stories, or editorials on last month’s story. But there is a much bigger opportunity than anyone has truly realized.

Creating content must still be a significant part of the business, but adding the ability to understand the true history and evolution of their content will give their audience major value.

Gathering and digitizing their archive of content gives publishers the ability to add meta-data searches, going back in time. In some circumstances, over 100 years.

Imagine reading an article on the plight of the rain forrest today. Isn’t it interesting to understand what the perspective was 10, 20, 50, 100 years ago?…written in that time without a historian’s opinion inserted. Isn’t it important to understand not only where things are today, but how they got here? If we made that interaction simple and intuitive, wouldn’t you want that perspective?

The content that already exists in the publishing world makes it impossible to easily compete with them – their differentiator is the history of content. And the relevance history brings to the story today.

Yesterday I was taped on Steve Portnoy’s “Ahead of the Curve” on ABC. I was asked to talk about our Complete National Geographic project:

National Geographic 1888-2008.

I gotta say, I was relaxed until I sat down on set, then got totally nervous. Very weird how you freeze up a little on camera.

There is a ton written on the project already. Its a great product, and should be another award winner for our team.

Press Release if you are interested can be located here

Check it out on National Geographic’s Website

(its also available on Amazon and soon at Target and Walmart)

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