Wow, hard to believe this will be out third Web 2.0 event … seems like only yesterday when I was helping Rebecca set up our first booth (and really upsetting the union labor) — This year we have a pretty big booth, and some cool announcements. I’m also speaking Michael Clark (VP @ Photobucket) on Wednesday @ 10:50 … looking forward to seeing you there :
“Use It or Lose It: Proving the Business Value of RIAs”
Whether you want to sell more software, improve employee efficiency or increase ad revenue, great user experiences (UX) better play large in your business strategy. In this session, you will learn why and how engaging software drives value to strategic business goals by increasing site stickiness, differentiating from competitors and making users hungry for your product or services. Armed with insider stats and research from industry analysts across verticals, Anthony Franco, president of EffectiveUI, and Michael Clark, senior vice president of technology for Photobucket, team up to define the criteria behind usable, delightful software and to demonstrate real-world examples of socially-enabled experiences that are good for business. You will leave this session with proof of how UX impacts your bottom line, as well as a roadmap to help you cost-effectively put the theory into practice using the latest tools and technologies.