SongSmith – Its No Joke

Fun idea from Microsoft – but the viral video is so bad that everyone here thought this was a prank:

Do a little digging though and you find out its the real thing:
http://seattlepi.nwsource.com/business/395195_msftsong08.html


I know that some agencies actually work hard at making things so bad that its good – and that, in this case, it is helping spread the word about the product. But I’ve never been one to subscribe to the belief that : “any press is good press”. This is actually a cool & innovative idea that is going to be made fun of because if how it is currently being marketed, and, IMHO it will diminish it value in the eyes of the end users


2 comments
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