Can “Usability” actually be a hobby … kinda is for me. I figured that there are some folks out there with a passion for good user experiences. Like them, when I visit a website, use software, or even enter a retail store, I get very frustrated when it is obvious the company “does not care for me”… after all, isn’t focusing on good usability and customer engagement simply caring about your customers?
NoMokin.com is designed to give the frustrated user experience evangelist a forum to rant, vent, complain and poke fun at companies that just simply “don’t quite get it”. The site is a bit of an experiment; took only 2 days to get up and running (the current joke on the site it that it is itself, not very usable… yet).