You could say I have an very eclectic background. Along with founding 7 different successful companies and holding multiple patents, I have held leadership positions in creative direction, entertainment production, technology architecture, advertising production, and enterprise consulting.

Most notably, I am founder and President of the large, Denver-based consulting firm, EffectiveUI. In this role, I have been fortunate to have been actively involved in the creation of hundreds of award-winning digital products for many of the world’s  most recognizable brands. in 2012, EffectiveUI was acquired by WPP, the largest communications services company. I’m certain WPP would appreciate me clarifying that the views expressed on my blog are mine alone.

If you’re interested in having me speak or panel at your conference, shoot me a message via twitter: @anthonyfranco


I have spoken at numerous industry events held by Microsoft, O’Reilly Media, Adobe, SysCon, Gartner, and Forrester Research and have written and contributed to many industry white papers, research reports, articles and books, including, “ Effective UI: The Art of Building Great User Experience in Software,” published by O’Reilly Media on the process for creating great software.

follow me on twitter: @anthonyfranco




other notable publications I’ve contributed to:

EffectiveUI – The Art of Building Great User Experience in Software


People expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than many companies anticipate. With Effective UI, you’ll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength.

Think You’re An Industry Leader? Not So Fast

Fast Company Design

Rather than strategizing against competitors, you should empathize with your customers. Everything else falls into place afterward.

Running a Digital Agency


An interview about EffectiveUI and the industry impact of user experience.

Are technologists trying to solve the wrong problem?


Technologists tend to forget that normal people have a different take on technology. That’s why they should pay more attention to interfaces.


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