You could say I have an eclectic background. Along with founding 7 different successful companies and holding multiple patents, I have held leadership positions in creative direction, feature film post-production, technological architecture, advertising production, enterprise product development, computer aided design, hospitality management, and physical product manufacturing.
Most notably, I founded the large, Denver-based consulting firm, EffectiveUI, the world’s first and leading user experience and digital product development firm. EffectiveUI is responsible for the creation of hundreds of award-winning digital products for many of the world’s most recognizable brands. O’Reilly publish a book based exclusively on our philosophies and practices, titled “Effective UI: The Art of Building Great User Experiences in Software”
My most recent start-up, mc squares, was born from lessons learned in running brainstorming workshops within fortune 100 conference rooms. The company has just come out of 2 years of product R&D and has released its first iteration in a long line of collaboration systems.
I have spoken at numerous industry events held by Microsoft, O’Reilly Media, Adobe, SysCon, Gartner, the Society of Digital Agencies, and Forrester Research. I have written and contributed to industry white papers, research reports, articles and books.
I occasionally tweet as well: @anthonyfranco
notable publications and contributions:
The primary function of marketing is to sell to the customer; the primary function of UX is to serve the needs of the customer. One campaign, one application or one digital product simply cannot do both.
People expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than many companies anticipate. With Effective UI, you’ll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength.
Fast Company Design
Rather than strategizing against competitors, you should empathize with your customers. Everything else falls into place afterward.
An interview about EffectiveUI and the industry impact of user experience.
Technologists tend to forget that normal people have a different take on technology. That’s why they should pay more attention to interfaces.