Mashable today broke the news on the recently introduced DO NOT TRACK ME ONLINE ACT
As far as I can see, the only true benefit is for political gain for those that are introducing the bill. They are latching onto the recent studies that show consumers are worried about their privacy. The bill spells out some interesting exemptions. Like, the government can still track your behavior. Really, that’s no surprise. But also, anyone who does not track user behavior as their “primary business” can you as well. This means all retailers, entertainment sites, facebook, etc could conceivably escape the penalties of the law.
Additionally, do we really want the kind of privacy this bill introduces. Mashable talks about sites tracking our shoe sizes as if it were a bad thing. All it will do is spawn a news cycle that will get people all frenzied about how unsafe technology is. I remember on the Today Show a few years back the big headline was something like:
Your computer is storing these evil things called cookies. The world is going to end unless you block them.
(this might be a bit of an exaggeration)
The truth is, our government is WAY WAY WAY behind the times when it comes to regulating technology and understanding things like privacy, patents, trade agreements, identity theft, and digital fraud. Not sure if i have a great answer – just saw a soapbox that needed my feet planted on it for a second…
Last night we held an incredible event at the IxDA conference. An opening party that included 2 DJs, a experimental digital marching band, a local band called Snake Rattle Rattle Snake, an open bar, and catering by the Top Chef winner. It was the best conference party I have ever been to.
I was asked to introduce the band, and I decided to say something about the state of user experience design to the group:
You are a bunch of elitist design snobs that only care about pretty pictures and fancy documents. When it’s all said and done, the world really does not care about design.
That’s what they were saying about all us five years ago. But over the last five years we have changed businesses, disrupted entire industries, revolutionized countries, and are transforming the world.
The nay-sayers have mistaken our passion for foolishness, our righteousness for arrogance, and our empathy for weakness. They wanted us to conform to the way things have always been. To comply with decades old processes that produced crappy software
People now know us as problem solvers, but that’s a half truth.
Yes, we solve problems. But more importantly, we effectively communicate the solutions…What we do is actually is one of the only true forms of practicing innovation.
Believe that what we do matters,
We are changing the world..