Rebecca Flavin, our CEO and one of our clients, Stephanie Copeland (Vice President Business Market Solutions at Qwest Communications) presented an awesome session today at the 2009 Forrester Customer Experience Forum. The session was packed (in fact, it was the most attended session of the hour) – it was my first real attempt at being an iPhone videographer, so please excuse the shaky nature of it :
How a User-Centered Approach Can Attract Customers, Drive Revenue & Deliver Competitive Advantages
Today’s enterprise executives are asking themselves:
- What impact do customer-centric applications have on brand perception and ROI?
- How can businesses harness the power of Web 2.0 applications to increase customer loyalty, despite a struggling economy?
- How can greater user experiences serve to empower customers by driving a greater adoption of services?
- Is this the right time to focus on improving the customer experience?
apologies for the shaky video and framing – was my first iPhone video recording